Google vs Microsoft on Australia Day

Posted by admin in Google, Inspiration,... | 01.23.2007 - 6:07 am

google-austalia-day

Microsoft and Google have separately announced that they have hired planes to fly over certain parts of Sydney on Australia Day.

January 26th, a Google branded plane will be flying over the CBD, north shore and eastern suburbs of Sydney producing high-resolution imagery. They have setup a campaign webpage here.

Excerpt from the webpage:

“..Google Australia is celebrating Australia Day 2007 by photographing Sydney Harbour from the air, and we want to make sure as many of us as possible squeeze into the picture.

So when you see the Google branded plane flying overhead this January 26th, hoist a sign, arrange your family into a fun formation or just get a bunch of friends together to wave…”

Microsoft sponsored campaign named look up and smile has also commissioned a satellite and high tech planes to fly over Australia and take photos of Australia’s most celebrated day of the year.

Excerpt from the webpage:

“..You can find out precisely when the high tech planes will be above you so that you know when to look up and smile for the camera. The best way to stand out on the day is to do something big..”

Microsoft plans to publish the images on the Look Up and Smile website. Google’s on the other hand will use the imagery for updating Google’s mapping services with high quality images of the city.

[via GoogleMapsMania]

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