For all adsense publishers puzzled by google adsense referral policies, google adsense blog published a post titled “Referral policies - clarified” . This post clears some common referral policy doubts.

“…you can endorse referral ads because you know the exact ad you are displaying on your site. You are offering your visitors genuine advice based on the products and services you think they’ll like. However, with CPC ads you don’t know which ads will show up — it would be disingenuous for you to recommend the products or services in your ads in this case, which could result in visitors being misled.

Of course, publishers may never encourage people to click on any ad, including referrals, for deceptive purposes. For example, you can’t ask visitors to click on a referral ad to make you money. Any endorsement or attention drawn to a referral ad must be done in a way that supports the intended use of the product or service associated with it…”

In simple words, adsense is allowing publishers to direct attention to referrals but such tactics are prohibited for adsense for content & search.

Technorati Tags: adsense referrals, google adsense, adsense tips

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