Google has acquired Adscape, a small startup that delivers dynamic ads for video games, the deal was done for $23 million.
Adscape is a San Francisco-based startup company officially launched in February 2006 with $3.2 million in funding from Atlanta’s HIG Ventures.
For Google, the real challenge will be to find partners willing to bring Adscape to their online games because adscape never announced any game publishers as customers.
[via GoogleSystem]
Technorati Tags: google ads, in game ads, adsense
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Posted on May 21, 2007
I really don’t understand why google is buying small companies? First, they are pulling all the attention to themselves. Second, they can probably make a better company like adscape from scratch.