Adsense Referrals 2.0 is out of beta and has been released to all adsense publishers. Referrals 2.0 provides thousands of new programs publishers can choose from.

Some benefits of the new version of Referrals:

1. Referrals 2.0 provides a new Expanded product inventory.

2. You can choose the keywords you want to use to display ads.

3. You can search for products that match up directly with your site’s content.

4. You can select the ‘Pick best performing ads’ option and AdSense will serve the most relevant choice of ads that should perform best on the site.

Benefits for Bloggers:

1. New adsense referrals can be used to get highly targetted ads from new expanded product inventory. Bloggers can easily find products that they can advertise on their most popular posts which will bring in more revenue compared to using CPC ads on your high traffic posts.

2. Since referrals are paid on a cost-per-action basis bloggers earn more with referrals.

3. Bloggers can try referral ads on parts of websites where CPC ads don’t work well.

[via Adsense Blog]

Technorati Tags: adsense, adsense referrals, referrals 2.0

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