Bidvertiser seems like a great concept, direct ads on your site. But the choices for ads through bidvertiser is limited. Of COURSE adsense works great, high click through yada yada… But why can’t someone who has say a car website, put ads up for men’s health or financial advise or whatever? All i’m saying is a whatever the site is, the person viewing the site is what’s important. Not exactly what the page is about. But again, a mix of ads helps, thats what is great about adsense, the ads change more often.
That’s whats limited with bidvertiser, the click-through is low, but the revenue per click is high. Over all the CPM rate seems pretty low. Adsense still kicks butt… But bidvertiser is a good alternative, especially in places like possibly on your home page (That way if a user exits your site right away at least you know your RPC is high…).
Another possible use is when CPM ads need defaults (fill), why not make money per click instead of sending traffic to stupid CPA ads?
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